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Why sponsorship?
Today, with ever more information and choice,
designers—like all consumers—make
decisions and influence clients based on their
relationship to a brand. A company can affect
purchasing decisions and strengthen its competitive edge by developing
strong bonds with designers through affinity marketing.
Why should I sponsor AIGA?
When you sponsor professional design activities
through AIGA, you are
able to reach designers by leveraging their
relationship with an
organization that is trusted and is their own.
Why are AIGA designers
important?
AIGA members include designers in all design
disciplines and at all
phases of their careers, yet consistently they
represent the designers
most interested in advancing the profession
and leading the profession
to new levels of influence. These are the opinion
leaders of the design
profession, in all of its disciplines.
Designers are consumers.
In their role as consultants on strategic communication
to business,
designers influence corporate selection of products
and services,
specifying the paper, print, software and hardware
purchases for their
clients.
During 2000, as clients, AIGA members alone
will specify or purchase:
* $9.1 billion in printing and paper
* $650 million in photography and film
* $463 million in computer products
* $585 million in copywriting
* $364 million in type services
* $344 million in illustration
Designers are influencers.
As innovators and trendsetters, this audience
can help to position your
company, product or service among a leading
demographic that impacts
business and consumer styles, taste and practice.
The nation's leading
designers develop solutions that will be followed
by others in
business, providing demand for supporting goods
and services that will
multiply.
For more information about sponsoring an AIGA event, contact info@pittsburgh.aiga.org.
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