As AIGA approaches its centennial, there exists a moment to redouble our recognition of the critical attributes of modern design practice. This practice is not a reflection of any single skill, such as craft or a way of thinking. What makes designers most valuable are the interrelated dimensions of their contribution: head, heart and hand.

This idea is built around the concept that as designers we bring rational and emotional dimensions to our work, augmented by a desire to apply our thinking and empathy to the world around us.

Check out this article from Ric Grefe, Executive Director of AIGA.